Feather signs along North New Circle Road. Photo by Tom Eblen
The days are numbered for those gaudy banners that have been sprouting up like dandelions along Lexington’s major commercial roads.
The Division of Planning has begun a crackdown against those so-called feather signs, which like many of the temporary signs that litter Lexington roadways, are illegal under city ordinance.
Zoning enforcement is first focusing on New Circle Road, between Georgetown and Richmond roads, where the signs seem to be thickest, said Chris King, the planning division’s director. Letters went out earlier this month to property owners, followed by site visits last week.
Properties where the signs remain up after March 18 will be subject to civil citations and fines that under the ordinance could initially be as high as $200 a day. King said enforcement officers also would be going after other types of illegal signs and in other parts of town. In addition to creating “visual blight in the community,” King said, illegal signs can distract drivers and put businesses that obey the law at a competitive disadvantage.
“There has just been an explosion of those things,” King said. “We want to send a message to other businesses, too, that in case you were thinking about it, don’t waste your money.”