The Bluegrass and Beyond

I’m worried about the financial state of journalism.

Digital technology has given news papers more readers than ever. Ironically, though, that technology means newspapers no longer are the dominant force in advertising, from where the money to support journalism has always come.

To make matters worse, most newspapers are owned by big corporations that went into debt to get bigger. They thought profits from advertising would make the debt affordable. They were wrong.

As a result, newspapers and newsrooms are dwindling in size. Radio and television newsrooms have been hit hard, too; they just don’t talk about it. But I worry most about newspapers, and not just because I work for one.

Newspapers have always done most of journalism’s heavy lifting, from investigations to public affairs reporting.

The Herald-Leader has gotten a lot of attention lately for exposing wasteful spending in some of Kentucky’s quasi- government agencies. But that kind of work is nothing new: Newspapers of all sizes have a long record of giving Kentucky’s powerful people and institutions some much-needed oversight.

Newspapers also play a big role in community-building. They do everything from covering neighborhood zoning disputes to printing wedding announcements.

You could call newspapers one of Kentucky’s “signature” industries. There’s at least one in each of Kentucky’s 120 counties, and almost all of them are struggling.

But I have an idea: What if newspapers could persuade the General Assembly to give them another way to replace the advertising revenue they used to have?

What if newspapers were allowed to put slot machines in some of that empty space where reporters and editors used to work? Big newspapers might even have room for full-blown casinos.

People who went to their local newspapers to gamble wouldn’t go out of state so much, so more of their money would stay in Kentucky.

Truthfully, though, much of that money would have stayed in Kentucky anyway. It just would have been spent on other things. So other than helping newspapers and the people associated with them, gambling revenue wouldn’t do a lot for Kentucky’s economy.

There would be other complications, too. For example, critics of slot machines and casinos say they attract crime and create other social costs.

There’s big money in addictive businesses like gambling, especially when they’re part of a government-sponsored monopoly.

Others would surely complain that it’s not fair for such a monopoly to benefit only one industry, like newspapers. At the least, TV and radio also would want a piece of the action. And it wouldn’t be long before politicians decided that government needed a bigger share of the take. After all, they created the monopoly, and they could just as easily take it away.

Even if newspapers could hang onto most of their new gambling revenue, I’m not sure it would be good for journalism in the long run.

Some media companies would use their cash infusion to invest in journalism — for a while. But corporate executives have a duty to maximize return for investors. If media companies could make big profits with slot machines and casinos, why would they want to subsidize journalism?

Even “signature” industries aren’t exempt from the laws of economics, no matter how special they think they are.

My guess is that journalism must find a way to adapt by attracting more loyal customers, doing a better job of marketing and selling its products, creating new business models and proving its value. It no longer can be totally dependent on something else, even advertising.

So maybe my newsroom gambling idea isn’t so good after all.

Besides, it’s not an original idea.

Another “signature” industry has tried this strategy in other states for years, with little evidence that slot machines and casinos are anything but a short-term fix for deeper economic issues.

Of course, that industry would have us think it’s a horse of a different color.

I wouldn’t bet on it.

This is Global Entrepreneurship Week, and it couldn’t come at a better time.

We’re just beginning to climb out of the biggest economic slump since the Great Depression. Bad economic times beg for good ideas, and the only way those ideas can make a difference is when entrepreneurs turn them into reality.

Global Entrepreneurship Week is sponsored by the Kauffman Foundation to encourage young people around the world to explore their potential to be innovators, self-starters and entrepreneurs. Last year, 3 million people participated in 25,000 events in 77 countries affiliated with the effort.

Among this year’s events is one in Lexington: Startup Weekend, a 54-hour workshop designed to help would-be entrepreneurs figure out how to turn their ideas into businesses.

Awesome Inc., a business incubator on East Main Street started two years ago by four 20-something entrepreneurs, is hosting the workshop, which runs from Friday evening through Sunday evening.

Brian Raney, one of Awesome Inc.’s partners, expects as many as 75 participants. If you want to be one of them, you can sign up at lexington.startupweekend.org. The cost is $40, which covers all meals during the weekend.

Awesome Inc. Lexington held its first Startup Weekend a year ago, when it was organized by the Kentucky Startup Blog, the Young Entrepreneurs of Lexington and the University of Kentucky’s Entrepreneur Club. It included would-be entrepreneurs who ranged from high school and college students to people in their 50s and 60s, Raney said. Most of the ventures developed during the workshop were Internet-related because that works best in such a short session.

Startup Weekend, a concept developed promoted by a non-profit group in Seattle, has done events in more than 50 cities and 12 countries over the past two years. More than 250 businesses have come out of those workshops, the group claims.

Here’s how Startup Weekend will work:

On Friday night, participants with ideas they think could become businesses make pitches to the group. Teams self-select around the ideas that draw the most interest. The teams then spend the next two days fleshing out the ideas, developing business and technical plans and building a basic Web site.

At the end of the workshop Sunday night, each team makes a presentation about its proposed business and participants discuss and critique them.

The weekend will include presentations by Ken Sagan, an attorney with the law firm Stites and Harbison, and John Williamson of Uvestor. The company, an online marketplace for buyers and sellers of investment real estate, grew out of last year’s Startup Weekend.

Sponsors for Startup Weekend include Stites & Harbison and Commerce Lexington.

Raney said many entrepreneurs find the workshop a good way to develop their ideas, because there’s a sense of focus and community.

“Being around people who are interested in the same things you are interested in allows you to stay motivated,” he said. “It’s the same reason some people go to a gym to work out rather than doing it alone in their basement.”

It’s similar to the concept behind Awesome Inc., which rents workspace to 15 fledgling entrepreneurs who are looking for community and an inexpensive place to work that’s a more professional address than a home office.

Raney, 27, is a Campbell County native with economics and computer science degrees from the University of Kentucky who said he has started two businesses in addition to Awesome Inc.

He said Lexington has a bright future as a place for entrepreneurs. Reasons include UK, a relatively low cost of living, an attractive environment and a good quality of life.

“I think it has great potential,” he said of Lexington. “That’s why I’m still here instead of being in Austin, Boulder or San Francisco.”

And after this weekend, he hopes to have more company.

At the Kentucky Long-Term Policy Research Center’s conference last month, people talked about how much more economic progress this state could make if cities and their surrounding counties worked together.

Jim Host thinks they’re right — but that they’re thinking too small. That’s no surprise; few Kentuckians think as big as Host.

The Ashland native turned college sports marketing into a business empire and headed the Commerce Cabinet and state parks system. Host, 71, was the first chairman of the Alltech FEI 2010 World Equestrian Games before stepping down to focus on building a new sports arena in downtown Louisville.

Host is a longtime Lexington resident who spends much of his time in Louisville. He said his experience has convinced him Kentucky will never achieve its full potential until its two biggest cities get beyond their rivalries and develop a close economic partnership with each other and the counties between them.

“Kentucky’s (economic) capital is between Lexington and Louisville,” Host said. “The limited resources of this state can’t afford for there not to be cooperation.”

America’s economy is experiencing fundamental change, with such longtime engines as California and Florida losing their luster. Host thinks that could be an opportunity for Kentucky.

Kentucky’s central location makes it ideal for companies such as Amazon.com, which has huge warehouses in Lexington and Campbellsville, and United Parcel Service, whose air freight hub is in Louisville.

Other industries — including Toyota, at Georgetown — have grown up between the two largest cities. Harley Davidson is considering Shelby County as the site for a 1,000-employee plant.

Many people whose jobs give them the flexibility to live anywhere have come to or stayed in Kentucky because it has a mix of city amenities, picturesque small towns and rural areas with natural beauty and recreation opportunities.

“How many people do you know who could afford to live anywhere, but they choose to live here?” Host asked.

States such as North Carolina, California and Minnesota have spurred economic development by forging close ties among their cities and universities.

Kentucky is catching on.

Commerce Lexington and Greater Louisville Inc. will make their first joint city visit in May, to Pittsburgh. Officials have said they see the trip as a step toward closer economic cooperation.

The 2010 World Equestrian Games are a great opportunity for Lexington to work with Louisville to showcase the larger region’s assets and potential. “Many top CEOs will come to the Games, and we won’t even know they’re here,” Host said.

Universities have huge potential to spur economic development, and Kentucky can no longer afford for the universities of Kentucky and Louisville to not be joined at the hip, Host said.

“There’s a lot more going on than people realize,” University of Kentucky President Lee T. Todd Jr. said when asked about that. A UK spokesman said there are 54 joint research projects, worth $24.4 million, between UK and U of L faculty.

But Host thinks there could be much more coordination and sharing of resources. He noted the two universities’ boards of trustees have never met together — at least not in anyone’s memory.

Part of the challenge, Host said, will be for Lexington and Louisville to convince the rest of the state that what’s good for them is good for everyone. That’s because infrastructure investment and economic development in the cities benefits the entire state through commuter jobs, spinoff industries and shared tax revenues.

“This is not to be in competition with the rest of the state, but to provide revenue for the rest of the state,” Host said.

Fayette and Jefferson counties together accounted for 22.5 percent of state real and tangible personal property tax receipts during fiscal 2009, according to the Revenue Cabinet, which doesn’t track sales tax collections by county.

The cultural and psychological distance between Lexington and Louisville has always been much greater than the 75 miles that separate them. A lot of that comes down to Wildcat blue and Cardinal red.

“It’s part of what we grew up with here — we don’t mess with U of L because they’re our arch-enemy,” said Host, a huge sports fan who once played baseball for UK and admits to bleeding blue. “That can be the case in athletics, but it can’t be the case any longer in academics.”

The bottom line is that Lexington and Louisville must become partners instead of rivals, and the rest of Kentucky must realize that as the economies of those cities go, so goes the rest of the state.

“Sometimes a bad economy causes things to be thought through better,” Host said. “Kentucky is a state with limited resources; we have to focus on how we can make one plus one equal four.”

It’s astounding when you think about it: Lexington Mall has been dead or dying since before this year’s high school graduates were born.

It’s even more astounding when you realize that the 30-acre site could be one of the hottest pieces of real estate in Lexington if it were redeveloped by someone able to think outside the big box.

Built in the 1970s, when malls were all the rage and suburban sprawl was in full bloom, Lexington Mall began declining in the early 1990s. Tenants moved out, complaining that Maryland-based Saul Centers wasn’t maintaining the place.

The last lonely tenant moved out in 2005, when Dillard’s closed its store. Since then, Lexington Mall’s doors have been boarded up and fenced off and its vast blacktop parking lot has cracked and crumbled.

City officials have been wringing their hands over Lexington Mall for years. Developers have tried unsuccessfully to buy it. Every few years, Saul breaks its silence and says the mall will be redeveloped. Then nothing happens.

Lexington Mall is out of sight and out of mind for its absentee landlord. But it has been much on the minds of local developers and landscape architects. Here’s why: The mall sits on a huge piece of prime land inside New Circle Road, situated between the city’s Idle Hour Park and the reservoir.

“It’s one of the few sites in Lexington with a water view,” said Brian Lee, a University of Kentucky landscape architecture professor whose students have studied the site for academic exercises in urban redevelopment.

The property fronts both New Circle and Richmond roads, and it is just 3 miles from downtown by way of the city’s most beautiful, upscale thoroughfare. There are schools, a fire station and shopping nearby.

Developers I talked with agreed that the site shouldn’t be another mall or Hamburg-style big-box retail center.

With a zoning change, they said, the site would be ideal for a “new urban” mixed-use village of one- to five-story buildings with shops, offices, condos and apartments, all situated on traditional streets and buffered by green space. Businesses on the mall’s edge — Home Depot, Applebee’s and Perkins restaurant, and Central Bank — could easily be worked into a new design plan.

“It seems like the idea of a cluster of smaller retail shops around a common green and serving as a village center with perhaps loft residential or office might have some merit,” said Morgan McIlwain, a landscape architect with M2D Design Group. The group’s recent work includes the site plan for the new Bluegrass Community and Technical College campus on the Eastern State Hospital site.

“It goes nicely with this notion of infill,” McIlwain added. “We could get higher density and not sprawl so much.”

Tom Low, a principal in the Charlotte, N.C., firm DPZ Architects and Town Planners — the firm most famous for designing a similar development in Seaside, Fla. — sent me an interesting diagram of examples for converting a site similar to Lexington Mall into a village-style development.

One developer cited the example also of Easton Town Center in Columbus, Ohio. I’ve also seen such projects in Charlotte, N.C., and Williamsburg, Va. When the economy and lending environment improves, something like that could make sense.

First, though, executives at Saul Centers need to find a map and remember where Lexington is. Then they need to find a calendar and realize it’s 2009, not 1990.

Then, maybe, they will partner with or sell Lexington Mall to a developer with the vision to turn one of this city’s most prominent examples of urban decay into a vibrant piece of the urban landscape.

Examples of how an old mall can be redeveloped into a mixed-use project with multiple buildings, streets and green space. Image: DPZ

Maybe creating a vibrant downtown isn’t so much about grand plans as small spaces.

One small space with potential is the block of North Mill Street between West Main and Short streets. It retains most of its old buildings, which now house places to eat, drink and work. Developer Nick Ebbitt is converting the upstairs of several buildings into loft condos.

The block is in the middle of downtown’s emerging action: Galleries, restaurants and bars have sprouted along Short and in Victorian Square; Dudley’s is moving there; Cheapside is alive with the farmers market and other events that will only increase in popularity when a market house is built.

But plans for Mill Street are controversial because developers want to close the street to traffic and eliminate a handful of parking spaces.

I don’t see a big problem with that, but several people, whose opinions on these matters I respect, do. They think it’s important to keep that block as a regular street, at least during the day. Pedestrian malls have been successful in some cities, including Charlottesville, Va., but they have failed in others.

The key seems to be striking a balance between cars and people to create flexible, inviting spaces where people want to spend time and businesses can succeed.

A grass-roots plan by property owners along Esplanade between East Main and Short streets has the potential to do just that. It seems like a good, reasonably priced idea that could be adapted for Mill Street and other places in Lexington, too.

The plan is the work of Gene Williams and Art Shechet, two of the partners in Natasha’s restaurant. Natasha’s developed a loyal following with its high-quality ethnic food, and the business has expanded by adding a music stage with nightly performances by local bands, emerging artists and occasional big-name acts.

Esplanade, which is fortunate to have wide sidewalks, will host a street fair during next fall’s Alltech FEI World Equestrian Games. And that got the partners to thinking about the possibilities of a more flexibly designed Esplanade that could take advantage of an adjacent, little-used park on the Chase Bank tower property.

They figure the project could be done for less than $500,000 without closing Esplanade — and adding daytime parking spaces to the west side of the street, where there are none now. They also would plant shade trees that would be lighted at night.

In the evenings, resurfaced parking spaces in front of Natasha’s and the Lexington Club could be converted into outdoor dining areas. With some remodeling to open up the Chase park, there could be room for a temporary stage and booths during community events and festivals.

The result would be a small, flexible public square similar to those that help make European cities fun places to spend time.

Architect Farzin Sadr, who owns Natasha’s building and has his offices upstairs, drew up some initial plans. Natasha’s partners have enlisted support from other nearby property owners, including Chase tower and Central Christian Church.

Williams and Shechet unveiled their plan at an Aug. 18 breakfast for Mayor Jim Newberry and Urban County Council members. They soon will ask that the project be added to the city’s downtown streetscape work — ideally before the Equestrian Games.

“We’re latecomers to the table, but we think this plan makes sense and would be a lot of bang for the buck,” Williams said.

“We also think it would move the center of gravity back a bit to the east end,” he said. “We want an anchor here that is social and speaks to an older crowd and more family groups.”

Natasha’s partners think this could be an easy, highly visible downtown success story that would have relatively little cost or controversy. I suspect they’re right.

In case you missed them, the Herald-Leader carried two excellent op-ed columns Sunday and Monday from two of Lexington’s most knowledgeable and passionate advocates for smart growth and preservation of what’s special in the Bluegrass.

Here’s the Sunday piece by Knox van Nagell, executive director of The Fayette Alliance.

Here’s the Monday piece by Hayward Wilkirson, who was a founding board member of Preserve Lexington, which last year opposed destruction of a historic block that’s now a downtown meadow.

I wrote Sunday about last week’s Shakertown Roundtable, which featured former Federal Reserve Chairman Paul Volcker and included more than 50 of Kentucky’s most influential leaders in business, government, academia and philanthropy.

Given the complexity of the topic — economic crisis and recovery — and the caliber of the panel and participants, there was a lot to discuss and think about.

Here are a few additional notes from last Thursday afternoon’s conference in one of Kentucky’s most scenic settings, Shaker Village at Pleasant Hill:

■ One executive I found insightful was Paul Varga, president and CEO of the Louisville-based liquor giant Brown-Forman Corp. In stressful times like these, he joked, “You’ll all understand why I’m happy to be in the business I’m in.”

Varga said he understood some executives’ worries about a backlash of too much taxation and regulation after a period many people think had too little. Liquor has always been an easy mark for higher taxes, he said, adding that “our industry once had the ultimate government intervention: Prohibition.”

He noted that much of the economic crisis was caused by what people did with other people’s money and an abandonment of traditionally sound business practices. Varga said future prosperity will require companies to not just achieve revenue growth, but create value.

Brown Forman — and the entire bourbon industry — has remained relatively healthy by not taking on too much debt and by searching out new markets overseas and developing spinoffs such as the Bourbon Trail initiative around distillery tourism.

■ In response to a question, Volcker said ideology and economics don’t mix well. That’s because unpredictable human behavior can have a big effect on the economy.

“It’s not a rational activity,” he said of economics, adding that this crisis showed that free markets with little regulation can lead to greed, manipulation and disaster.

■ Louisville Mayor Jerry Abramson, who is running for lieutenant governor on Gov. Steve Beshear’s re-election ticket, reminded executives who criticized government spending on the social safety net that many average Americans are hurting.

“We have real families and real children who are going through some real difficulties,” Abramson said. The nation needs to take care of them, he said, not only because it’s the right thing to do but because they are the workers who will be needed to build the future.

■ Centre College President John Roush said most aging baby boomers won’t be able to enjoy the leisurely retirement they expected because our old economy and lifestyle expectations weren’t sustainable.

“We’re not going to get to go fishing every day,” said Roush, 59, who said he likes to fish.

But Roush said he is encouraged that today’s college students have different expectations. “They have a sense of possibility and optimism,” he said.

■ University of Kentucky President Lee Todd said America needs to renew its focus on research and development, advanced manufacturing and high-quality education. Kentucky students need more math and science — and more confidence in their abilities.

With the right education and training, Kentucky students can compete with anyone, said Todd, himself the product of a small town in Hopkins County. As an example, he mentioned UK students’ strong showing last week in the international solar house design competition in Washington, D.C.

Kentucky students need to start their own businesses, not just expect to work for someone else. And the state needs to emphasize entrepreneurship and business development, not just attracting employers from elsewhere.

“Kentucky people who start companies will stay in Kentucky,” Todd said. “We’ve got to create our own jobs.”

Kentucky Educational Television videotaped the Shakertown Roundtable and will show an edited version on Nov. 23 at 8 p.m. and at other times.

Paul Volcker, who was chairman of the Federal Reserve under presidents Jimmy Carter and Ronald Reagan and is a top adviser to President Barack Obama, has earned a reputation as one of the rarest of creatures: a straight-talking economist.

Volcker was true to form Thursday, when he came to Kentucky to speak at the Shakertown Roundtable, a gathering of about 60 of the state’s most influential leaders in business, government, education and philanthropy.

The 82-year-old economist was blunt in his assessment of what caused this economic crisis and what’s needed to fix it. And he brought things back into focus when some executives tried to point fingers, shift blame and complain about recovery strategies.

“We spent, as a nation, more than we were producing,” Volcker said. Mix that with a real-estate bubble, reckless financial manipulation and too little government oversight, and it was a recipe for disaster.

“We were leveraging the economy … and then it all unraveled,” he said, adding that the recovery will be a “considerable slog” that could take years.

Volcker has advised Obama to restore legal restrictions, enacted after the Great Depression but repealed in the 1990s, that separated investment and commercial banking and prevented banks from becoming “too big to fail.”

The Obama administration has balked at Volcker’s suggestions amid industry opposition. But Volcker warned that without such reforms the nation could face a repeat of its current crisis in a few years.

After Volcker’s remarks, the 11 other panelists gave their views on the economy and the proper relationship between business and government. They included Gov. Steve Beshear, Louisville Mayor Jerry Abramson, the presidents of the universities of Kentucky and Louisville and several business leaders.

David Grissom, president of Mayfair Capital in Louisville, said he was depressed at the quality of national leadership. He complained about the huge amounts of money government is using to try to rescue the economy.

Julie Janson, president of Duke Energy in Kentucky and Ohio, lamented new government regulations on energy and utilities.

Churchill Downs Chief Executive Robert Evans warned this was a bad time to raise taxes and increase government regulation of business.

U of L President Jim Ramsey cited sobering statistics about Kentucky’s economic “blood bath,” such as the decline in manufacturing jobs in the past decade from 310,000 to 200,000 and the fact that Kentucky spends $9,000 a year on each public school student, $6,000 on each college student — and $19,000 on each prison inmate.

As each panelist took his or her turn, things turned gloomier. Then the last panelist, the governor, spoke.

Beshear said he thinks Kentucky is in better shape economically than many states and, with smart strategy and investment, the state could position itself to take advantage of future economic opportunities, such as advanced manufacturing.

“Until I heard from the governor, I was in a state of desperation,” Volcker deadpanned, adding that he agrees with Beshear’s optimism.

But, Volcker said, Kentucky and the nation must see the economic crisis as a “wake-up call” and make some fundamental changes.

Volcker also agreed with comments by UK President Lee Todd, who emphasized the need for more rigorous math and science education and more technology research that can be commercialized to create jobs.

Todd criticized the recent emphasis on the service economy: “We can’t create wealth by serving hamburgers to each other.”

In the best line of the day, Volcker said Americans need to shift away from “financial engineering” and focus once again on civil, mechanical and electrical engineering.

We need to regain our leadership in technology development and manufacturing, he said, rather than churning out so many business school graduates who are focused on making big, quick and easy profits by manipulating money.

If there’s one thing this year’s Shakertown Roundtable made clear, it is this: Economic recovery will require us to figure out how to prosper in a new and different global economy, rather than simply trying to get back what we have lost.

Centre College President John Roush, commenting from the audience, perhaps said it best: “I think we are going back to a place of well-being. But it’s a different place.”

Readers of Conde Nast Traveler magazine recently voted the 21C Museum Hotel in Louisville as the nation’s best hotel.

It was in the news last week and discussed on NBC’s Today Show this week.

“It sounds like the idea behind this is brilliant,” said Today Show host Matt Lauer, who seemed barely able to hide his surprise that Kentucky could be on the cutting edge of anything.

The 90-room luxury hotel that houses a public, all-hours contemporary art museum really is brilliant, and the Today Show and Conde Nast Traveler are just the most recent examples of the positive buzz it has created for Louisville.

The 21C was the brainchild of Laura Lee Brown and Steve Wilson, who worked with Lexington-based Gray Construction to create the museum/hotel by renovating and connecting four century-old buildings.

The complex is not far from developer Bill Weyland’s Glassworks art and office complex and Louisville Slugger factory and museum. They are all on Louisville’s West Main Street, in renovated old buildings that less imaginative developers would have demolished.

These attractions have sparked a vibrant entertainment district popular with locals and visitors alike. Last year, the American Planning Association named West Main Street as one of the nation’s 10 best streets.

Gray Construction’s chairman, Lexington Vice Mayor Jim Gray, worked closely with Brown and Wilson to create 21C - and it wasn’t easy. Some of the buildings needed new foundations and steel reinforcement. “There was one day when we almost lost one of them,” he said.

But Brown and Wilson never considered tearing down the old buildings, Gray said. And it wasn’t just because the $180-a-square-foot cost of renovation was cheaper than new construction.

“They knew that the character of the old buildings was what would inspire and create the energy for the project,” Gray said. “Within the frame of the old buildings they were going to create something new and contemporary and inspiring.”

Last year, during Lexington’s debate over the now-stalled CentrePointe project, Gray often mentioned 21C as an alternative approach to the generic skyscraper developer Dudley Webb planned. Webb could create something special by saving some of the 14 old buildings he wanted to tear down and weaving them into a quality piece of contemporary architecture.

Webb wasn’t interested. The old buildings weren’t worth saving, he said, even though renovation would have been cheaper than new construction.

So, here we are more than a year later. The block has been cleared of 180 years of Lexington history. CentrePointe is stalled and probably dead. Louisville has 21C and a lot of national buzz. Lexington has a pasture in the middle of town and a missed opportunity.

But it’s not Lexington’s only opportunity.

A few blocks away, developer Barry McNees is scraping together money to create the Lexington Distillery District. His vision is to renovate two abandoned bourbon distilleries and other industrial buildings in one of the city’s long-neglected neighborhoods. They would become the nucleus for a mixed-use neighborhood reflecting Lexington’s heritage and authentic culture.

The Distillery District is struggling amid the credit crunch. Still, the 150-year-old Old Tarr Distillery warehouse has become Buster’s, a popular nightclub. Galleries and artists’ studios are sprouting nearby.

“You clean that place up and it’s a destination,” Gray said of the Distillery District. “There’s nothing like it in Lexington, and that’s what appeals to people.”

So here’s the question for May Jim Newberry’s administration and Lexington’s business leadership: Where should this city place its bet? Will a prosperous future look more like what’s happening on Louisville’s West Main Street, or what’s been happening for 30 years on Lexington’s West Main Street?

I’ve always found it ironic that Kentucky was considered more innovative and successful in the early 1800s, when it was on the edge of the American frontier, than during the past century, when it was at the geographic center of a booming nation.

Maybe success isn’t so much about where you are physically as where you are mentally.

The Kentucky Long-Term Policy Research Center’s annual conference in Louisville on Thursday looked at the usual problems that vex this state: health, education and economic development.

But much of the discussion focused on new ways of thinking about and tackling those problems.

Doug Henton, a Versailles-born author and consultant who heads a California company called Collaborative Economics, said Kentucky’s economic future could be much different than its past.

Natural resources, such as rivers and mineral wealth, will be less important in the future. What will be much more important is how human resources are developed.

Globalization of the economy is changing the importance of place and the strategies that states must use to create economic success.

Economic development strategies that focus on tax breaks, cheap labor and low-cost energy will no longer work. That’s because industries that depend on those things have either moved work offshore or eventually will.

What will be important is “quality of life” — creating a place where the best and brightest people want to live and the most innovative companies want to set up shop.

That makes a clean environment important, as well as smart land use and growth strategies, good urban planning and good transportation systems.

The most successful businesses now tend to be small- and medium-size companies that embrace change and are good at networking. Because collaboration is important, companies tend to cluster in areas where ideas can feed off one another.

Local and state governments are often either too little or too big to effectively address issues that will be important in the future, such as growth strategies and transportation, Henton said.

Breaking down old political barriers and promoting regional collaboration will become essential.

Northern Kentucky has had some success with regional cooperation, as has the Louisville area since metro consolidation. Central Kentucky? Not so much.

From his work around the country, Henton said, he has observed that the most successful regional initiatives are bottom-up and collaborative. They are ones in which leaders from government, business, universities, non-profits and citizen groups work together across traditional political boundaries.

“Focus on people and relationships, and not organizations and structures,” Henton said. “It’s about group creativity and regional stewardship, and the regions around the country where this happens seem to have more vibrant economies.”

The basic foundation for any region’s success in the future will be a well-educated population that is able to seize economic opportunities.

“We need well-rounded people who are creative as well as having the basic skills,” he said.

Kentuckians must become more comfortable with change, and more innovative in how they deal with it. One good example is in the way Kentuckians approach energy and the environment.

Peter Meyer, an environmental expert and University of Louisville professor, said climate change is real, and further worldwide restrictions on the burning of coal are inevitable, whether we like it or not.

But while Kentucky faces many challenges, it also has some opportunities.

Kentucky state government is doing good work in improving energy efficiency, especially with the construction of new public schools. The state’s first “net zero” energy use school building will open in Bowling Green next fall.

But state government could be doing more to promote those projects as examples, he said.

Rather than pledging $300 million in state funds for a coal-liquefaction demonstration project, Kentucky officials should put that money toward conservation efforts.

Home electricity consumption is 24 percent above the national average, which means we have a lot of opportunities to do better.

But it will involve a mental shift from Kentucky’s devotion to coal — and to doing things the way they’ve always been done.

“We need to become risk-takers in this environment,” Meyer said.

The old building doesn’t look like much, standing across East Third Street from a demolition site and the King Cobras motorcycle club. A small sign in a window behind a steel-bar security door says: LOT Parrish Rash.

Since early this year, it has been the Land of Tomorrow, an occasional gallery, and the workshop of Parrish Rash & van Dissel, a small company with big ambitions.

PR&vD hopes to encourage artists and industrial designers around the world to innovate by creating new and more profitable ways for them to produce and market their work.

At the company’s workshop last week, there were three projects under way: A high-design chaise being made of Styrofoam and urethane for a Vienna art museum; a stage set for The xx, a British rock band; and another UK professor’s project that involves creating a LED lighting system for a large model of a planned community in China that will be exhibited in Germany.

Upcoming work includes a piece for a show at the Pompidou Centre in Paris and two pieces for a show at the Art Institute of Chicago.

Later this month, LOT will bring collectors from across the country together with an international group of designers represented by the NOUS Gallery of London, England. The event will include a mixed-media show called Boys and Their Toys, which will be on display from Oct. 30 to Nov. 8. The opening reception Oct. 30 at 7 p.m. is open to the public.

Why would these collectors and designers travel thousands of miles for an event in Lexington?

“High-end collectors are looking for new places to discover work,” said LOT founder Drura Parrish. The event will include a dinner, an afternoon at Keeneland and plenty of bourbon. “You sell the destination, not the art.”

It also didn’t hurt that one of the British gallery’s principals, designer Melissa Woolford, is originally from Evansville, Ind., across the Ohio River from Parrish’s hometown of Henderson.

Good connections and a “why not?” attitude have enabled Parrish and his business partner, Rives Rash, to build an international reputation over the past six years by working with contemporary artists and architects to produce their designs. Their work has appeared at such venues as New York’s Museum of Modern Art, Vienna’s MAK Center and the San Francisco Museum of Modern Art.

Parrish and Rash are faculty members at the University of Kentucky’s College of Design. They’re also workshop wizards who never outgrew playing with sticks and glue.

“The reputation got out there that if you wanted to do something crazy, there’s these guys from Virginia and Kentucky who will help you do something crazy,” said Parrish, who, like Rash, earned a graduate degree from the Southern California Institute of Architecture.

During the past 15 years, technology has revolutionized architecture and design. Parrish, 33, and Rash, 30, have created a niche by exploring the possibilities of new design geometries and materials.

The company’s newest partner, Bart van Dissel, 55, a former Harvard Business School professor and McKinsey & Co. consultant, sees an opportunity for PR&vD to change the economics of design by connecting designers, manufacturers and customers.

That means working with designers to build prototypes and figure out manufacturing processes and costs. PR&vD would do some manufacturing itself and outsource some work to other Kentucky manufacturers.

In addition to fine art, PR&vD is interested in making furniture and household items — really, any object that might be improved by innovative design.

“There needs to be a democratization of design,” Parrish said. “People used to not give a damn about design because they couldn’t afford it.” That is changing as high-design items show up on the shelves of such retailers as IKEA and Target.

Designers haven’t been well-served by traditional retail models, where mass production and big sales volume are necessary and retailers get as much as 60 percent of the price. It gives designers little incentive to innovate or take risks.

For that reason, PR&vD also is interested in exploring new retail models, from online sales to distribution through museum stores.

“The key point is to shift the way the designers do business,” Parrish said. “Our paradigm is simple: Put designers first, and they become the brand.”

PR&vD has begun making several products for sale on www.etsy.com, an arts and crafts site. They include flatware, lamps, chairs and decorative items made from a mix of urethane and tree limbs salvaged from last winter’s ice storm.

There are limits to what can be made in PR&vD’s rented workshop, which also must accommodate the building owner’s bass boat. It is moved around the room as space is needed.

“It adds soul to the workshop,” Parrish said of the bass boat.

“And it reminds us that we don’t go fishing enough,” van Dissel added.

Parrish thinks Kentucky is an ideal place for the kind of creative, specialized manufacturing that PR&vD has in mind. The state has a wealth of aluminum and plastics fabricators who located here for the auto industry but could use more work.

“Kentucky, more than any place I know, is tied to making and doing,” he said. “If we don’t do it as a profession, we often do it as a hobby. It’s just what we do.”

After all, look what PR&vD has done so far with limited equipment in an old building on East Third Street. In the land of tomorrow, what’s important are ideas — and people with the knowledge and connections to make them work.

When Brian and Sara Turner finished their first concert poster in 2003, they wanted to sign it with the name of their studio.

Trouble was, the Lexington couple didn’t have a studio, although it was a dream beginning to form.

What they had was a small workspace in their damp basement, which was infested with crickets.

In a moment of whimsy, a word people sometimes use to describe their distinctive, colorful and eye-catching art, Cricket Press was born.

Now, you can see Cricket Press’ posters and other artwork all over Lexington — and across the country — promoting concerts, small music gigs, festivals, businesses and even weddings.

“Once our work got out there, other bands and venues started contacting us, and it took off from there,” Sara said. “Lexington has been very good to us.”

Cricket Press will be featured in a segment of Kentucky Educational Television’s Kentucky Life show Oct. 17-24. And The Morris Book Shop on Southland Drive will host an event 6 p.m. to 8 p.m. Nov. 13 where the Turners will sign a book of their art.

Cricket Press is what can happen when two people combine their personal and artistic passions and figure out a way to make both a life and a living.

Sara, 32, a Lexington native, and Brian, 34, of Frankfort, met when they were fine-arts photography students at the University of Kentucky. After graduation and their marriage in 2000, they got good corporate jobs as graphic artists. “We were creating stuff, but we weren’t satisfied,” Brian said.

In addition to art, they loved music, especially indie rock, punk and jazz. They also loved riding bicycles, which are frequently a theme in Brian’s art. As music fans, the Turners came to admire gig poster art and figured out how to make prints using silk screens.

“They taught screen printing at UK, but we never took it,” she said.

The Turners usually begin a piece with a pen-and-ink sketch, which is then digitally scanned and refined. Each piece is hand printed, with a minimum order of 50 pieces. Job prices begin at about $300.

The Turners say they rarely collaborate on pieces. Each has his and her own style and interests, although they say their styles have become more similar.

“I’ve heard people say they can tell a Brian poster from a Sara poster,” he said.

Cricket Press is still a home-based business. In addition to the basement work space, the enterprise has taken over much of their home, with his and her computers in one bedroom, a printing press in another. Print-drying lines are strung across the upstairs hall, and a downstairs room is used for mailing, storage and cleaning screens.

So much work was coming in by 2005 that Brian quit his job to devote himself full time to Cricket Press. Sara works part-time as a graphic artist but doesn’t think it will be long before the business can fully support them both.

In addition to the orders for custom work, the bulk of their business, the Turners sell art prints and note cards through their Web site, www.cricket-press.com, and www.etsy.com, a site for art and craft sales.

Because their personal and artistic relationship is such an important part of Cricket Press, the Turners don’t want their business to get too big for the two of them.

Eventually, though, they would like to have their home back and move Cricket Press into a separate studio.

They want a studio with more room to print larger pieces, and a storefront that would be more convenient for local customers. But no crickets, thank you.

It’s no wonder people are frustrated by the debate over health care reform.

The issues are complex. None of the proposed solutions is perfect. And, more often than not, the arguments seem to dissolve into emotional oversimplification.

Besides, there’s a lot of money at stake. Whole business models have been built around the inefficiency of America’s health care industrial complex.

Last Thursday, the Lexington Forum hosted one of the better discussions I’ve heard on the subject.

The panelists were Dr. Michael Karpf, the University of Kentucky’s executive vice president for health affairs; Dr. John White, president of the Kentucky Medical Association; and Melodie Schrader, executive director of the Kentucky Association of Health Plans.

Some points of view weren’t represented, and the discussion lasted only an hour — not nearly long enough to do the subject justice. Still, it was enlightening.

Here’s what I took away:

The key issues are access, cost and quality. Some people want to change the entire health care system. Others want to preserve the status quo — or at least their current coverage or company’s profits.

But the key is figuring out how to control costs, maintain the quality of care and provide access to more of the millions of Americans with little or no access to affordable health care.

Karpf noted that a significant portion of uninsured Americans are young working people. That’s because employer-sponsored health insurance is becoming more scarce because of costs.

America has too few doctors, especially in small towns and rural areas. White estimated that Kentucky needs 2,300 additional doctors to meet national standards.

Many of us will have to give up something. Increasing access and controlling costs will mean people who have insurance now will have less freedom to choose expensive procedures that have little proven effectiveness.

They also won’t be free to forgo coverage. Schrader said the only way to guarantee that everyone can get access to insurance is to require everyone to have it.

Health care companies and insurers must give up some profits. For example, White said, Medicare Advantage programs — enacted during the Bush administration and criticized as government subsidies for insurance companies — should be eliminated, with the money going directly to pay for more Medicare patient care.

Malpractice litigation must be addressed. Republicans see tort reform as a panacea; Democrats dismiss it as insignificant. But the fact is many doctors feel compelled to order expensive tests and treatments of questionable value for fear they’ll be sued if they don’t.

A better balance must be found between protecting patients from medical malpractice and forcing doctors to practice costly “defensive” medicine.

We can’t be distracted by sideshows. For example, some reform critics warn that government bureaucrats will overrule doctors’ medical judgment. White said that is done too often now by insurance-company bureaucrats.

Another sideshow is the debate over coverage for illegal immigrants. As Karpf said, they’ll be treated one way or another to some degree — and somebody will pay for it. They’ll come to emergency rooms after accidents, when they are about to deliver babies or when suffering with serious illnesses or communicable diseases.

We must take more personal responsibility. Karpf noted that the health care economy now is based on fee-for-service, rather than prudent management. That encourages more spending.

Plus, he said, there’s not enough incentive for patients to live healthy lifestyles and make wise choices.

One key to lowering health care costs is to make the cost structure more transparent — and personal. People will use health care services more wisely if they see it’s in the best interest of their own pocketbooks.

For a little boy in the early 1960s, a shopping trip in Lexington could be an adventure.

It was a world of big buildings filled with interesting things and friendly faces, from the elevator operator at Hymson’s Tots & Teens to the A&P manager who always took time to chat with me.

But nothing could top Howard Curry Shoes on Southland Drive.

Going to Howard Curry meant sitting in upholstered chairs that were just my size, peering in aquariums filled with colorful fish and visiting the Enchanted Forest, where mechanical elves made shoes and an owl popped out of his knot hole every so often to give a hoot.

The highlight was the Talking Tree. It had an expressive face and a cheerful but staticky voice that I eventually figured out came from a hidden clerk with a microphone.

Since 1958, the Talking Tree has been an icon of Lexington childhood. And, over the years, a lot of grown up kids have wandered into Howard Curry just to see if he was still there.

“Or they would bring in a spouse who couldn’t believe that such as thing existed,” said Ruby Stockwell, who has run the store with her daughter-in-law, Beverly, since her son, Todd, bought it from the Curry family in 1991.

Now, the Talking Tree is getting a facelift and new home.

Versailles artist Damon Farmer restored the Talking Tree. Photo by Tom Eblen

This summer, Howard Curry moved out of its Southland Drive store and took down the classic neon sign, which was attracting bird nests and needing repair.

While a new store was being built at the corner of Nicholasville Road and Moore Drive, Howard Curry set up shop in temporary space. The Talking Tree was sent off for restoration and the store posted a sign saying he was on summer vacation. “The kids seemed to understand that,” Beverly Stockwell said.

The Talking Tree and the rest of the Enchanted Forest were made by Corman & Associates, a Lexington fixture company that once did elaborate store displays for clients all over the country. The Talking Tree was fashioned from a big piece of red cedar driftwood that Dan Corman and Stanley Baugh hauled out of Herrington Lake.

The job of restoring the tree fell to Versailles artist Damon Farmer, who grew up in Berea seeing the tree in Howard Curry advertisements. He removed old varnish, repaired limbs, added leaves and new eyes and fixed the tree’s broken nose.

“Over 50 years, there had been so many attempts to repair it that it was something of a mess,” Farmer said of the tree. “The old nose was on a spring and kids were kind of rough with it.”

Howard Curry’s new store is smaller than the old one, so there wasn’t room for the Enchanted Forest and cobbler elves. They were sent back to Corman’s and put in storage. Vice President Dwight Kelley doesn’t know what he will do with them, but they have a special place in his heart.

Kelley said he helped make the elves as a young Corman’s employee, and his children got their shoes at Howard Curry. “That’s one of the few pieces of our work that people in Lexington are familiar with,” he said.

The aquariums left Howard Curry in the 1990s — Ruby Stockwell got tired of cleaning them. But the child-size benches have been recovered by David Hicks, whose father did the original upholstery. John Leininger, whose father built Howard Curry’s original cash register console, made cabinets for the new store.

At its new location, Howard Curry shares space with the Stockwells’ other store, Dance Biz. It sells children’s dance shoes and apparel and has some special design touches of its own. Interior designer Deborah Drury put together a shoe-fitting area that has a stage, dance bar, mirrors and curtains.

When I stopped by the new Howard Curry store last week, employees were racing around, trying to get it ready to open. Boxes were everywhere, Farmer was painting a mural and the Talking Tree was waiting patiently for a sly clerk to give him voice.

The Talking Tree may only be a dressed-up piece of driftwood. But I’ll bet I’m not the only big kid glad to see him still around, standing ready to make some child’s shopping trip an adventure.

I returned to Lexington this week after a long vacation to find that CentrePit had been transformed into a grassy meadow, and workers were installing a classic horse-farm fence around the perimeter.

The past half-century of Lexington’s growth has been defined by grassy meadows and horse-farm fences giving way to homes, office buildings and shopping centers.

Dudley Webb may go down in history as the only Lexington developer to do just the opposite. And he did it in the center of town, on a block that has been developed urban space since the 1700s.

Seriously, though, I have to give Webb credit. I’ve always thought his CentrePointe development was poorly conceived and not in the community’s best interests. The fact that he can’t seem to find financing for the $250 million project speaks to some of its issues.

But in this instance, Webb is doing the right thing: Making his demolition site look attractive until he and landowner Joe Rosenberg decide the block’s ultimate fate.

Other local developers of stalled projects, such as at the corner of Richmond Road and Man O’ War Boulevard, and abandoned eyesores, such as Lexington Mall, should follow his lead.

Thank you, Dudley Webb.

Fencing is installed around the CentrePointe block. Photo by David Perry

Non basta una vita - Italian for “one life is not enough” - was the late John Regis Tuska’s motto to describe his artistic ambitions.

Now, his son is discovering that two lives may not be enough, either.

For the past dozen years, Seth Tuska has worked to preserve and publicize the legacy of his father, a prolific artist and University of Kentucky art professor who died in 1998 at age 67.

Seth Tuska, 51, turned the family home at the corner of Old Park and Central avenues into a museum of his father’s art. He engaged a filmmaker and curator to put together a documentary film about his father and catalog and traveling show of his work.

He sought commercial outlets for reproductions of Tuska pictures and sculptures, which depict the human form in motion. And he started a bronze foundry on Walton Avenue to support regional sculptors.

But last November, after a bronze-pouring at the foundry, Tuska said he went home with a ringing in his ears. Then, on Christmas morning, he awoke at 4 a.m. with an intense pain in his chest. Foolishly, he didn’t see a doctor for three weeks. When he did, he was taken straight in for quadruple heart bypass surgery.

But the worst was still to come.

Tuska said when he resumed normal physical activity in March, the ringing in his ears, which had never really gone away, got much worse. He now suffers from a severe case of tinnitus - a constant sound like cicadas in his head that makes it hard to sleep, read or concentrate.

Tuska said he now needs to deal with his medical crisis and entrust his father’s legacy to others. “I have to move on and figure out what’s ahead for the rest of my life,” he said.

The first public steps in that direction will come Friday. Mayor Jim Newberry is to issue a proclamation honoring John Tuska and his work, and he will accept the loan of a bronze figure, Energy Source, for display at city hall.

That evening, during Gallery Hop, the Kentucky Theatre Gallery will display 18 Tuska pieces. The theater will have two showings, at 5:30 p.m. and 6:30 p.m., of  Non Basta Una Vita, a 2008 documentary about John Tuska by Arthur Rouse and Kiley Lane.

Thanks to the event’s sponsors, attendees also will be given a film poster, popcorn and a drink. Tuska said he has worked with local arts educators to distribute many of the 600 tickets to students.

Where things go from there, Tuska said, depends on community interest - both artistic, and financial.

Tuska sold the foundary to artist Amanda Matthews Fields and enlisted a group of community leaders to advise him on how to proceed with setting up a non-profit Tuska Museum and Learning Center foundation to take over the family home and his collection of his father’s art.

Tuska lives upstairs in the home, but is in the process of moving out. He wants to keep the collection of his father’s work in Lexington.

His vision is to continue the home’s first floor museum. But, more importantly, he wants to use the upstairs apartment to house visiting artists and the 2,500-square-foot lower level for educational space.

Downtown developer Phil Holoubek, a member of the advisory group, said several strategies have been discussed. “Seth will have to decide what he feels most comfortable doing,” he said.

Holoubek said the Tuska collection includes outstanding art that could not only enrich the community culturally, but promote economic development.

LexArts President Jim Clark, who for six years directed the New York Public Art Fund, agreed. “If John Tuska had done this work in New York City he would have been a very prominent sculptor,” he said.

Clark sees a lot of potential for the Tuska Museum and Learning Center, if it gets the right leadership that can attract the necessary money.

“Having a house museum is perfect for Lexington,” Clark said. “It is intimate in scale. It’s in a beautiful neighborhood. Anybody flying into Lexington for the (horse) sales, that would be a perfectly lovely discovery. Part of that is just working with what they’ve got and marketing it.”

With more regular museum hours, more advertising and an experienced curator, Clark thinks the Tuska museum could become an important cultural destination. And he thinks Seth Tuska has the right idea about using his father’s legacy to encourage arts education.

In addition to the high quality of John Tuska’s work, Clark said, what made him special was his dedication to teaching. Great artists who also are great arts educators, like Tuska and Centre College’s Stephen Rolfe Powell, are rare.

A learning center that promoted arts education - and honored arts educators with a “Tuska prize” and residency - could put Lexington on the arts map. “That would be a very big deal in this country,” Clark said.

What’s needed now is for people to step up and help Seth Tuska make it happen.

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Lexington was born and grew up around the Town Branch of South Elkhorn Creek, but over the past century we’ve done our best to pollute it, bury it and forget about it.

Water finds its way, though, even if it sometimes needs help.

Town Branch Trail Inc. has been working for a decade to develop a greenway along the creek west of downtown. The first fruits of those labors will be on display next weekend, when the initial two-mile section of the trail is opened with a benefit concert and bicycle rally.

The Freedom Concert, with music by Cora Lee and the Townies and Fifth on the Floor, is at 8 p.m. Friday at the new Buster’s in the restored Old Tarr Distillery, which backs up to the creek on Manchester Street. Admission is $10, with all proceeds going to the trail project.

The next morning at 8:15, the public is invited to meet at Cheapside for a police-escorted 10-mile bicycle ride out and back on roads to the completed trail section off Leestown Road and Alexandria Drive. There will be a hospitality tent at Lewis Manor, a circa 1800 home beside the trail in Marehaven subdivision.

When I walked the trail last week, people were already using it.

Workers had just installed stone-cutter Richard McAlister’s beautiful sandstone benches and furlong posts made of finely crafted “Kentucky marble” limestone. And there were several new signs along the trail explaining Central Kentucky’s landscape, geology and ecology.

Van Meter Pettit, the Lexington architect who put together the trail project, sees it as more than a place to exercise; it’s a way to learn about Lexington’s history and environment. It’s also a way to rehabilitate and protect the watershed and help deal with runoff and pollution problems that have grown with the city.

“There is a compelling story to why we are the way we are that even many natives don’t understand,” he said. For example: Lexington’s downtown is long and narrow because it was built along Town Branch, which now flows beneath Vine Street.

Town Branch runs along the west side of the finished section of trail, just beyond tracks that were part of Kentucky’s first railroad line.

In one section, the trail goes around a giant, centuries-old tree, surrounded by a stand of native cane. When the first pioneers came here 250 years ago, much of the Bluegrass was covered with cane. Now, it’s hard to find.

“This is about as good a snapshot of authentic Kentucky as you can get,” Pettit said.

On the east side of the trail is Central Kentucky’s modern landscape: several new subdivisions.

Efforts to build trails in established neighborhoods often are met with “not in my backyard” opposition. But these subdivisions are new, and many homeowners are building decks and landscaping their yards to take advantage of trail access.

Indeed, subdivision developer Dennis Anderson was key to the Town Branch Trail’s success. That’s because he realized the trail would not only be an amenity for his development, but would help with drainage and be a financially attractive way to use undevelopable land.

“Without him,” Pettit said, “this trail would have been a nice idea that never would have happened.”

With this section of trail finished, Pettit is now turning his attention to another one-mile section that has funding. The remaining five miles is under feasibility study while trail organizers seek money, easements and rights of way.

So far, Town Branch Trail has received about $2 million in grants and other funding and $1 million worth of donated land, Pettit said.

Plans call for the trail to eventually be at least eight miles long, going from this first finished section to downtown. It will end along Manchester Street near Rupp Arena, where developers of the Distillery District plan to rehabilitate the stream and incorporate the trail into their multi-use project.

Eventually, Pettit would like Town Branch Trail to connect with the nine-mile Legacy Trail being built from downtown to the Kentucky Horse Park, as well as other walking and bike paths.

Even further in the future, there is talk of developing a trail beside the railroad line from Lexington to Versailles and eventually Frankfort.

So come out and see this first piece of Town Branch Trail. You’ll get some exercise, learn about Lexington and see how creative people are harnessing our rich heritage to literally pave the way to a better future.

Here’s a piece of my interview with bourbon industry legends Elmer T. Lee, Jimmy Russell and Parker Beam that I didn’t have room for in today’s column:

Considering their combined 150-plus years of experience in bourbon distilling and tasting, I wanted to know how they judged one bourbon to be better than another.

They said individual taste plays a big role, so the question of whether one bourbon is better than another is often subjective. Russell said it’s like how some people prefer Coca-Cola and others like Pepsi. “If they all tasted the same, we’d just need one (distillery),” he said.

Beam said his tastes were shaped by the tastes of his father, who was Heaven Hill’s master distiller before him. “But Elmer and Jimmy are going to have a little different palate than what I’ve got,” he said.

All three agreed that one of the most important characteristics of a fine bourbon is a good “finish.”

“It just kind of lingers on the palate and gets better the longer it lays there,” Beam said. “I like that.”

“What he’s telling you,” Russell said, “is that it’s so good he wants another one.”

FRANKFORT—These guys don’t look like rock stars at first glance.

Or second glance. Or third.

Yet, they travel the world making public appearances, posing for photographs and signing autographs, usually on bottles of Kentucky’s best bourbon, some of which have their picture on the label.

This is officially Bourbon Heritage Month in Kentucky. The 18th annual Bourbon Festival is Sept. 15-20 in Bardstown. The eight-distillery Kentucky Bourbon Trail is expecting a record number of tourists.

So I figured this was a good time to sit down with three of bourbon’s elder statesmen: Elmer T. Lee, 90, former plant manager at Buffalo Trace; and master distillers Jimmy Russell, 74, who has been at Wild Turkey in Lawrenceburg for 55 years, and Parker Beam, 67, who is celebrating 50 years at Heaven Hill in Bardstown.

Bourbon sales have been growing steadily for 25 years, especially in international markets such as Japan, Australia and Europe. Distillery production is up 50 percent since 1999.

Much of the credit is given to Lee, who introduced Blanton’s Single Barrel in 1984, launching the premium bourbon market that has been the industry’s growth engine. Single barrel and small batch recipes have transformed bourbon’s image from a commodity into a craft product, like fine wine.

You also can’t discount the marketing genius of Bill Samuels at Maker’s Mark in Loretto, who taught a conservative industry how to be folksy and hip at the same time.

More than 95 percent of all bourbon is made in Kentucky, creating a $3 billion industry with 3,200 direct jobs. Although some distilleries are now owned by international conglomerates, they’re almost all run and staffed by Kentuckians with old bourbon family trees.

Russell and Beam are third-generation distillers, and their sons are distillers, too. Beam’s grandfather, for whom he was named, was master distiller at the operation owned by his grandfather’s brother, Jim Beam.

I visited with Russell, Beam and Lee around a table at Stony Point, the hilltop home where Col. Albert Blanton once commanded the 110-acre distillery now called Buffalo Trace. These three friends and rivals have known each other for decades. They can, and often do, give each other a hard time—and finish each other’s sentences.

The first thing I wanted to know was how these experts drink their bourbon.

Russell sips his “neat”— or straight—from a brandy snifter so he can enjoy the aroma. In summertime, he might drink it over ice, or chill the bottle in the refrigerator. Beam also is a straight-bourbon man, although he sometimes chases it with a little water. Lee prefers his bourbon mixed with 7Up or Sprite.

Russell, whose personal brand is Russell’s Reserve, and Beam, who developed Evan Williams Single Barrel, have a drink most days, but not every day. Lee is a daily drinker, but, like the others, in moderation.

“I don’t try to drink it all every night,” Lee said. “Just one good highball.”

Does Lee, the namesake of Elmer T. Lee Single Barrel, give bourbon any credit for his living to be 90? “I give it a whole lot of credit,” he said. “It ain’t hurt a damn thing.”

Beam jumps in: “Booker Noe, my cousin (and former master distiller at Jim Beam in Clermont) always said, there’s too much living proof bourbon won’t hurt you. Look at all us old-timers.”

Decades of practice have taught these men what good bourbon tastes like, but they have a hard time describing it — and sometimes chuckle when others try. They talked of hearing bourbon aficionados wax poetically about hints of caramel, vanilla and spice — and even tree leaves, leather and tobacco.

“I’ve always said when you’ve got some of those kind of tastes in your bourbon, you’ve probably got problems,” Beam said with a laugh.

Lee then had to tell one on Russell. One time, at a tasting in Missouri, someone began equating a particular bourbon’s taste to exotic fruits and vegetables. Russell leaned over to another distiller and whispered: “I don’t know about y’all, but we don’t put any of that crap in our bourbon.”

These three seem to enjoy being international bourbon ambassadors almost as much as being distillers. They have a lot of funny stories, such as the time Lee called down to the front desk of a hotel in Japan to ask for a bucket of ice. The bellman delivered a bucket of rice.

Lee, Beam and Russell were born and raised within a few miles of the distilleries where they have spent their lives, and their most common travel stories involve how people sometimes react to their folksy charm.

“One time, at a tasting in California, I introduced myself and after I poured the product this guy kept kind of staring at me,” Beam said. “Then he pointed his finger and said, ‘You’re a real person! … I thought you were just some fictitious character they had come up with in marketing.”

Beam, Russell and Lee are real, all right. But they’re characters, too.

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A followup to my Friday column:

Pedal Power bike shop’s sale Saturday to benefit Shifting Gears didn’t last long. All 200 used bikes were sold well before noon.

“We were able to put money into an account to keep the program going and still write Kentucky Refugee Ministries a check for $3,000, which will provide for two households until self-sufficiency,” said Brad Flowers, who started Shifting Gears.

Shifting Gears provides restored, used bikes to newly arrived foreign refugees to give them some basic transportation. The bikes come from donations and trade-ins taken by Pedal Power.

Kentucky Refugee Ministries works with the U.S. State Department to resettle officially designated refugees who legally immigrate to Kentucky. It tries to provide them with furniture and other necessities until they can get settled and find work.

Response to Shifting Gears has been so strong that Pedal Power had many more bikes than it could restore, and it needed to clear out about 200 to free up space and raise money for spare parts.

Restoration labor is donated by Pedal Power employees and volunteers from the local cycling community. Last year, about 80 bikes were donated to refugees, with some children’s bikes going to The Nest, a social service agency on North Limestone.

The extra adult bikes were sold for $25, $50 or $75 each, and spare parts were sold for $1 each, “whether it was a wheel or a cable,” Flowers said.

“There was one guy that bought two bikes and 10 or so parts to fix up for people in his neighborhood who didn’t have bikes,” he said. “There were several international students from UK.”

A half-dozen volunteers from the bicycle group LexRides helped work the sale.

“As the number of (refugee) arrivals increases (from an average of 100 a year recently to about 200 a year currently) and as funding stays flat it is creative partnerships like this that will allow them to continue to provide basic services for these folks as they become oriented,” Flowers said.