Small firm creates a niche in elite art and design

October 17, 2009

The old building doesn’t look like much, standing across East Third Street from a demolition site and the King Cobras motorcycle club. A small sign in a window behind a steel-bar security door says: LOT Parrish Rash.

Since early this year, it has been the Land of Tomorrow, an occasional gallery, and the workshop of Parrish Rash & van Dissel, a small company with big ambitions.

PR&vD hopes to encourage artists and industrial designers around the world to innovate by creating new and more profitable ways for them to produce and market their work.

At the company’s workshop last week, there were three projects under way: A high-design chaise being made of Styrofoam and urethane for a Vienna art museum; a stage set for The xx, a British rock band; and another UK professor’s project that involves creating a LED lighting system for a large model of a planned community in China that will be exhibited in Germany.

Upcoming work includes a piece for a show at the Pompidou Centre in Paris and two pieces for a show at the Art Institute of Chicago.

Later this month, LOT will bring collectors from across the country together with an international group of designers represented by the NOUS Gallery of London, England. The event will include a mixed-media show called Boys and Their Toys, which will be on display from Oct. 30 to Nov. 8. The opening reception Oct. 30 at 7 p.m. is open to the public.

Why would these collectors and designers travel thousands of miles for an event in Lexington?

“High-end collectors are looking for new places to discover work,” said LOT founder Drura Parrish. The event will include a dinner, an afternoon at Keeneland and plenty of bourbon. “You sell the destination, not the art.”

It also didn’t hurt that one of the British gallery’s principals, designer Melissa Woolford, is originally from Evansville, Ind., across the Ohio River from Parrish’s hometown of Henderson.

Good connections and a “why not?” attitude have enabled Parrish and his business partner, Rives Rash, to build an international reputation over the past six years by working with contemporary artists and architects to produce their designs. Their work has appeared at such venues as New York’s Museum of Modern Art, Vienna’s MAK Center and the San Francisco Museum of Modern Art.

Parrish and Rash are faculty members at the University of Kentucky’s College of Design. They’re also workshop wizards who never outgrew playing with sticks and glue.

“The reputation got out there that if you wanted to do something crazy, there’s these guys from Virginia and Kentucky who will help you do something crazy,” said Parrish, who, like Rash, earned a graduate degree from the Southern California Institute of Architecture.

During the past 15 years, technology has revolutionized architecture and design. Parrish, 33, and Rash, 30, have created a niche by exploring the possibilities of new design geometries and materials.

The company’s newest partner, Bart van Dissel, 55, a former Harvard Business School professor and McKinsey & Co. consultant, sees an opportunity for PR&vD to change the economics of design by connecting designers, manufacturers and customers.

That means working with designers to build prototypes and figure out manufacturing processes and costs. PR&vD would do some manufacturing itself and outsource some work to other Kentucky manufacturers.

In addition to fine art, PR&vD is interested in making furniture and household items — really, any object that might be improved by innovative design.

“There needs to be a democratization of design,” Parrish said. “People used to not give a damn about design because they couldn’t afford it.” That is changing as high-design items show up on the shelves of such retailers as IKEA and Target.

Designers haven’t been well-served by traditional retail models, where mass production and big sales volume are necessary and retailers get as much as 60 percent of the price. It gives designers little incentive to innovate or take risks.

For that reason, PR&vD also is interested in exploring new retail models, from online sales to distribution through museum stores.

“The key point is to shift the way the designers do business,” Parrish said. “Our paradigm is simple: Put designers first, and they become the brand.”

PR&vD has begun making several products for sale on www.etsy.com, an arts and crafts site. They include flatware, lamps, chairs and decorative items made from a mix of urethane and tree limbs salvaged from last winter’s ice storm.

There are limits to what can be made in PR&vD’s rented workshop, which also must accommodate the building owner’s bass boat. It is moved around the room as space is needed.

“It adds soul to the workshop,” Parrish said of the bass boat.

“And it reminds us that we don’t go fishing enough,” van Dissel added.

Parrish thinks Kentucky is an ideal place for the kind of creative, specialized manufacturing that PR&vD has in mind. The state has a wealth of aluminum and plastics fabricators who located here for the auto industry but could use more work.

“Kentucky, more than any place I know, is tied to making and doing,” he said. “If we don’t do it as a profession, we often do it as a hobby. It’s just what we do.”

After all, look what PR&vD has done so far with limited equipment in an old building on East Third Street. In the land of tomorrow, what’s important are ideas — and people with the knowledge and connections to make them work.

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Developer gives old buildings new life

March 22, 2009

The “AU” in AU Associates stands for “Adaptive Use.”

But if you remember the periodic table of elements from science class, Au also is the symbol for gold.

Holly Wiedemann has created gold for her Lexington development company — and golden opportunities for several Kentucky communities — through a complex alchemy of historic preservation, architectural innovation and creative finance.

AU Associates specializes in restoring once-beautiful old buildings by adapting them for new, economically sustainable uses. Most were once schools, rich in architecture and memories, and are now affordable apartments that put abandoned buildings to good use — and onto the tax rolls.

Wiedemann is working with First Presbyterian Church and Central Bank in downtown Lexington to restore a run-down Market Street apartment building from the 1800s into 10 attractive apartments that will rent for $300 to $600 a month. Old woodwork and fireplaces are being reused, architectural details restored.

“The proportions are comfortable to be in, and out each window you can see church steeples and gardens” of neighboring historic homes, she said.

That project is one of several now under way, Wiedemann said, representing $8.6 million in investment and providing 150 jobs.

“They have the right angle on the historic-preservation argument: It is first and foremost an urban-redevelopment argument,” Michael Speaks, dean of the University of Kentucky’s College of Design, which includes the architecture school, said of Wiedemann’s company.

“Her firm is one of the few that is taking historic properties and using creative financing to give them new life and make communities better,” Speaks said.

Wiedemann, 53, comes naturally to her love of history and old buildings.

A great-great grandfather, George Wiedemann, started Wiedemann brewery in Newport. A great-grandfather, J.D. Purcell, started Purcell Department Store, which was in a grand old building on Lexington’s Main Street that was demolished in 1978 to make way for the Radisson hotel. “Boy, that would be a great building to have now,” she said.

Wiedemann grew up on the family farm in Scott County called The Hollys, for which she was named. The farmhouse, built in 1789, gave her an appreciation for the beauty and durability of old buildings.

After earning a degree in landscape architecture and urban planning at the University of Georgia, she worked for a major developer in Tulsa, Okla. She realized she would need to learn more about real estate finance to do the kinds of projects she wanted to do.

That led her to Duke University in North Carolina, where she earned a master’s in business administration and met her husband, Bart van Dissel, then a doctoral student. They moved to Boston, where he taught at Harvard Business School and she worked for Winn Development, a pioneer in adaptive reuse of historic buildings.

“That, for me, was the Ph.D. level education” in historic tax credits and unconventional finance, she said. It also sparked her interest in building affordable housing.

Through consulting work, Wiedemann raised the money to start AU Associates after she and her husband moved to Lexington in 1992. The firm’s first major project was remodeling the old Midway School into 24 apartments for seniors.

The Irvine mayor’s wife saw the project and got Wiedemann to do a similar one in the Estill County town. Since then, AU Associates has done other school-to-apartment renovations, with more planned in Glasgow, Winchester, Beattyville and Buffalo in LaRue County.

“These old schools are often beautiful buildings that were built to last and are located in lovely residential areas,” Wiedemann said. “Many of the people who live there now taught or went to school there and have wonderful memories.”

The firm converted an ornate former YMCA built in 1913 in downtown Louisville into 58 market-priced apartments and St. Francis High School. And it is turning a former tuberculosis hospital in Ashland into 34 apartments for domestic abuse victims.

AU Associates’ projects often are complex because they use historic tax credits, partnerships and creative financial arrangements. “We cobble together multiple funding sources to make these projects work,” Wiedemann said. “That’s why a lot of people don’t do this work.”

But the projects work, and there’s a lot of demand for them.

“The growth potential is amazing,” said Johan Graham, who along with Martha Dryden makes up Wiedemann’s core staff. “We really have as much work as we can handle just from the business coming through the door.”

The firm’s offices are on Georgetown Street in a formerly derelict pre-1800 house that AU Associates restored with a contemporary addition. Behind it is the firm’s first start-from-scratch project — ARTEK lofts, which was developed in partnership with neighbors in the Western Suburb Historic District on a formerly blighted lot.

Wiedemann and her husband live at ARTEK, which has impressive views of the downtown skyline and the Henry Clay monument in Lexington Cemetery. Unfortunately, ARTEK came on the market during the recent downtown condo boom and right before the current economic bust. Wiedemann said about half of the 38 units, priced from the low $170,000s to the low $280,000s, remain unsold.

The project’s unique contemporary architecture by Christopher Fuller of K. Norman Berry & Associates in Louisville uses a lot of concrete, steel and brick. Like the historic structures Wiedemann’s firm usually works with, it is built to last.

“In 50 years, it will be qualifying for historic-preservation restoration grants,” Wiedemann said with a smile. “It’s not going anywhere.”

Click on each photo below to enlarge it.

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A prize for using design to help humanity

September 25, 2008

There is no shortage of international  prizes honoring flashy, provocative, beautiful or breathtaking architecture and design.

The new $100,000 Curry Stone Design Prize, administered by the University of Kentucky’s College of Design, is different.

The first Curry Stone Design Prize was awarded Thursday at the Idea Festival in Louisville to a South African architecture firm that, working without pay, designed and is building 10 houses for poor people in Capetown. The houses are made of timbers of wood and steel and bags filled with sand. They cost less than $7,000 each and can be built by their owners.

Beautiful? Provocative?  Not in the world of architecture. But for a world where it is estimated that 1 billion people — about 15 percent of the population — live in shanties, projects like this have the ability to reshape the way much of humanity lives.

That was the idea when Clifford Curry and his wife, H. Delight Stone, of Oregon decided to create the prize as part of a $5.5 million gift to UK. Curry had been a successful architect, pioneering the design of housing for elderly people. Curry, a UK architecture graduate, wanted to honor breakthrough design ideas that improve the human spirit, increase awareness of the environment or responde to areas of human need.

Like the famous MacArthur “genius” grants, the Curry Stone Prize comes with no strings attached.

“The concept is they can do whatever they darn well please” with the money, Curry said. “These are motivated people. I want them to figure that out.”

MMA Architects principal Luyanda Mpahlwa, 49, was unable to get a U.S. visa to attend the ceremony because of his anti-Apartheid work in South Africa years ago. But in a telephone interview, Mpahlwa said he expects to use some of the money to continue this sort of work, as well to expand a scholarship program for architects he has started in South Africa.

“There is a lot of need for these projects,” he said. “I am starting to look at what other materials combinations and types we could use. We want to take part in a body of knowledge that contributes to local housing situations.”

MMA was chosen from among five finalists; the others attended the ceremony and received $10,000 cash awards. Thirty anonymous nominators around the world suggested candidates, and a panel of judges met in New York in July to choose four finalists and a winner.

David Mohney, a College of Design faculty member, former dean and secretary of the prize, said MMA was chosen because it is an example of using conventional architecture in an unconventional way to promote social good. But all of the finalists had amazing stories to tell.

Wes Janz, 55, an associate professor of architecture at Ball State University in Indiana, helps people in third-world slums build well-designed housing from scavenged materials. Marjetica Potrc, 55, an artist and architect from Slovenia, works in impoverished communities. One project she discussed was a toilet that doesn’t need water that has been used in shanty communities in Guatemala. Antonio Scarponi, 34, an architect based in Venice, Italy, uses architecture and multimedia arts to illustrate social and political lines that unite and divide people.

The most unconventional finalist was Shawn Frayne, 27, an inventor in Hawaii, who has invented the first non-turbine wind-powered generator. It is small and looks like a violin bow. It uses wind to create very cheap electricity that can replace batteries. It can be used to power lamps, run small refrigerators and charge cell phones.

“Harder problems make for better inventions,” said Frayne, who created the generator after visiting Haiti and thinking that poor people there needed cheaper and safer sources of light than kerosene lanterns. “The problems in emerging countries are no longer isolated, but are showing up everywhere in the world.”

Emiliano Gandolfi, an Italian architect who led a panel discussion of the finalists at the Idea Festival, said the Curry Stone Design Prize recognizes a new sensibility among architects and designers, especially young ones like him, that design is about more than creating beautiful things. It can be about improving the human experience at all levels.

“What we are discovering is a new sensibility,” he said.

Michael Speaks, dean of the UK College of Design, said he’s glad to see the university on the forefront of that movement.

“Many people understand design to be the engine of innovation,” he said. “This prize recognizes social innovation and not just commercial innovation.”

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South Africans win first $100,000 design prize

September 25, 2008

A South African architecture firm that has pioneered simple, affordable housing that poor Capetown families can largely build themselves has won the first $100,000 Curry Stone Design Prize.

The new prize, administered by the University of Kentucky’s College of Design, is intended to recognize breakthrough work being done around the world that uses design to accomplish humanitarian goals.

MMA Architects of Capetown is headed by Luyanda Mpahlwa, 49, and Mphethi Morojele, 45. It came up with a design for a house made of timber supports and sandbags that a family or community can construct for less than $7,000.  The firm is helping a Capetown neighborhood build 10 of the structures.

MMA Architects was one of five finalists for the award, and the only one not able to attend the announcement today at the Idea Festival in Louisville. Because of post-911 security, Mpahlwa was unable to get a U.S. visa because he had been imprisoned years ago when blacks were resisting white rule in South Africa.

The other finalists, who will receive $10,000 prizes, are Shawn Frayne, inventor of the world’s first non-turbine wind-powered generator; Wes Janz, architect and associate professor of architecture at Ball State University in Indiana; artist and architect Marjetica Potre; and Antonio Scarponi, an Italian architect and multimedia artist.  All have used design to help solve health and housing problems in poor, developing parts of the world.

Click here to view videos of each finalist’s work.

Clifford Curry, co-founder of the prize, said there are no restrictions on how the winners use the prize money.

“The concept is they can do whatever they darn well please,” he said. “These are motivated people. I want them to figure that out.”

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A closer look at the CentrePointe concepts

July 23, 2008

Beverly Fortune’s story Tuesday and my column Wednesday gave an overview of three alternative design concepts for CentrePointe that were developed over the weekend by students at the University of Kentucky’s College of Design working with prominent architects and designers from UK, Los Angeles and Chicago.

The goal of the 48-hour workshop wasn’t to develop finished designs or exact plans. It was to look at ways the 1.7-acre block could be used to accomplish the goals developer Dudley Webb has stated as well as to create inviting street-level space and a signature piece of architecture. The main goal, though, was to stimulate thinking and explore possibilities.

Here are some of the renderings the three teams came up with during the workshop, which was organized by Michael Speaks, the dean of the college, and architecture faculty member Drura Parrish. The workshop also included advisers from UK’s Historic Preservation Program.

The first group of concept designs was developed by a team led by UK faculty members Liz Swanson and Mike McKay. Swanson and McKay have been based in New Orleans for the past three years leading a UK design studio there. The second group was developed by the team led by Paul Preissner of Chicago, head of Quavirarch and a faculty member at the University of Illinois at Chicago. The third group was developed by a team led by Heather Flood and Ramiro Diaz Granados of Los Angeles, partners in the design firm of F-Lab and faculty members at the Southern California Institute of Architecture. Click on each photo to enlarge it.

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